Families in Wichita Falls earn a median $63,835 a year, and the typical owned home is worth $183,500. A simple rule puts the need for a typical family here at about $750,000. Term life is usually the lowest cost way to get there.
Wichita Falls by the numbers
- Median household income
- $63,835Lower than the Texas median of $79,721
- Typical home value
- $183,500Lower than the Texas median of $313,200
- Homes owned
- 56%n/a of owned homes have a mortgage
- Households with kids
- 32%38,289 households in all
- Age 65 and older
- 16%Median age 35.3
- Veterans
- 6,3498.5% of adults
Living in Wichita Falls
Wichita Falls is one of 45 Texas cities with more than 100,000 people, with 102,373 residents and a median age of 35.3.
The median household here earns $63,835, below the US median of $81,604. The typical home costs about 2.9 times that income.
Compared with nearby Denton (93 miles away), homes in Wichita Falls are worth less ($183,500 vs $379,900), and a similar share of households have kids at home.
The biggest hands on job group here is health care, at 13.4% of workers. Health care workers on shifts and contracts can lose group coverage between jobs.
Who works in Wichita Falls
The biggest groups of hands on and front line jobs here, as a share of all workers. Some of these jobs can change your price, and some companies treat them better than others.
What fits families in Wichita Falls
32% of households here have kids under 18. Term life covers the years they depend on you for the lowest price. More on term life
16% of people in Wichita Falls are 65 or older, higher than the Texas rate. A small policy keeps funeral costs off the family. More on final expense
About 6,349 veterans live in Wichita Falls. VGLI is not your only choice. More on veterans
Final expense and burial insurance in Wichita Falls
About 16,300 people in Wichita Falls are 65 or older. A small final expense policy, also called burial insurance, pays for the funeral so the family does not have to.
| Age | Women, $10,000 | Men, $10,000 |
|---|---|---|
| 60 | $33 | $43 |
| 70 | $53 | $70 |
| 80 | $98 | $134 |
National sample rates, Choice Mutual, Rates valid as of March 9, 2026. Not a quote. Funeral costs and help in Texas
Texas rules that protect you
- Free look: set by policy
- Grace period: one month if you miss a payment
- Guaranty protection: up to $300,000 in death benefits
- Help line: Texas Department of Insurance, 800-252-3439
Common questions in Wichita Falls
How much life insurance do I need in Wichita Falls?
A quick rule of thumb: 10 years of income plus what you owe on your home. With Wichita Falls's median household income of $63,835 and a typical home value of $183,500, that lands near $750,000 for a typical family. Your number depends on your debts, kids and savings. Our calculator does the math.
Can I get life insurance in Wichita Falls without a medical exam?
Often, yes. Many companies approve healthy people with health questions and records instead of an exam. Older buyers can also look at simplified issue or guaranteed issue final expense plans.
Do I need an agent licensed in Texas?
Yes. An agent must hold a Texas license to sell you a policy. You can check a license with the Texas Department of Insurance at 800-252-3439.
Source: Texas Department of Insurance
What does a funeral cost near Wichita Falls?
Local prices vary by funeral home. Nationally, the median funeral with viewing and burial was $8,300 in 2023, and $6,280 with cremation (NFDA). Under the FTC Funeral Rule, any funeral home in Wichita Falls must give you an itemized price list.
Source: FTC Funeral Rule · NFDA price study
What happens if my insurance company fails in Texas?
The Texas Life & Health Insurance Guaranty Association protects Texas policyholders up to $300,000 in death benefits, per insured person.
Source: Texas Life & Health Insurance Guaranty Association · NOLHGA: how you are protected
Near Wichita Falls
Denton (93 mi), Fort Worth (103 mi), Lewisville (107 mi), Frisco (111 mi), Carrollton (113 mi), Irving (115 mi)
Sources
Local numbers are Census American Community Survey 2024 one year estimates for Wichita Falls, TX. The coverage figure is a rule of thumb, not advice.
