Families in New Braunfels earn a median $90,284 a year, and the typical owned home is worth $364,500. A simple rule puts the need for a typical family here at about $1,150,000. Term life is usually the lowest cost way to get there.
New Braunfels by the numbers
- Median household income
- $90,284Higher than the Texas median of $79,721
- Typical home value
- $364,500Higher than the Texas median of $313,200
- Homes owned
- 64%n/a of owned homes have a mortgage
- Households with kids
- 29%46,855 households in all
- Age 65 and older
- 17%Median age 40.1
- Veterans
- 9,92710.9% of adults
Living in New Braunfels
New Braunfels is one of 45 Texas cities with more than 100,000 people, with 116,465 residents and a median age of 40.1. That is older than the state as a whole, which is one reason final expense comes up a lot here.
The median household here earns $90,284, above the US median of $81,604. The typical home costs about 4 times that income.
Compared with nearby San Antonio (30 miles away), homes in New Braunfels are worth more ($364,500 vs $260,900), and a similar share of households have kids at home.
The biggest hands on job group here is sales, at 13.6% of workers. Work coverage usually ends when you leave the job, so a policy you own stays put.
Who works in New Braunfels
The biggest groups of hands on and front line jobs here, as a share of all workers. Some of these jobs can change your price, and some companies treat them better than others.
What fits families in New Braunfels
29% of households here have kids under 18. Term life covers the years they depend on you for the lowest price. More on term life
17% of people in New Braunfels are 65 or older, higher than the Texas rate. A small policy keeps funeral costs off the family. More on final expense
About 9,927 veterans live in New Braunfels. VGLI is not your only choice. More on veterans
Final expense and burial insurance in New Braunfels
About 20,100 people in New Braunfels are 65 or older. A small final expense policy, also called burial insurance, pays for the funeral so the family does not have to.
| Age | Women, $10,000 | Men, $10,000 |
|---|---|---|
| 60 | $33 | $43 |
| 70 | $53 | $70 |
| 80 | $98 | $134 |
National sample rates, Choice Mutual, Rates valid as of March 9, 2026. Not a quote. Funeral costs and help in Texas
Texas rules that protect you
- Free look: set by policy
- Grace period: one month if you miss a payment
- Guaranty protection: up to $300,000 in death benefits
- Help line: Texas Department of Insurance, 800-252-3439
Common questions in New Braunfels
How much life insurance do I need in New Braunfels?
A quick rule of thumb: 10 years of income plus what you owe on your home. With New Braunfels's median household income of $90,284 and a typical home value of $364,500, that lands near $1,150,000 for a typical family. Your number depends on your debts, kids and savings. Our calculator does the math.
Can I get life insurance in New Braunfels without a medical exam?
Often, yes. Many companies approve healthy people with health questions and records instead of an exam. Older buyers can also look at simplified issue or guaranteed issue final expense plans.
Do I need an agent licensed in Texas?
Yes. An agent must hold a Texas license to sell you a policy. You can check a license with the Texas Department of Insurance at 800-252-3439.
Source: Texas Department of Insurance
What does a funeral cost near New Braunfels?
Local prices vary by funeral home. Nationally, the median funeral with viewing and burial was $8,300 in 2023, and $6,280 with cremation (NFDA). Under the FTC Funeral Rule, any funeral home in New Braunfels must give you an itemized price list.
Source: FTC Funeral Rule · NFDA price study
What happens if my insurance company fails in Texas?
The Texas Life & Health Insurance Guaranty Association protects Texas policyholders up to $300,000 in death benefits, per insured person.
Source: Texas Life & Health Insurance Guaranty Association · NOLHGA: how you are protected
Near New Braunfels
San Antonio (30 mi), Austin (47 mi), Round Rock (63 mi), Georgetown (71 mi), Killeen (98 mi), College Station (125 mi)
Sources
Local numbers are Census American Community Survey 2024 one year estimates for New Braunfels, TX. The coverage figure is a rule of thumb, not advice.
